How to Close a Sale Without Losing the Client
You should avoid all the avenues that could lead to you appearing desperate. This is something that no person you relate to in any capacity wants to see form you. It is a common mistake that many small businesses and realtors make, when they appear too eager to do anything to get the deal. This calls for a better way of following up with clients, in a dignified manner. Here are some ways they should adopt that approach.
You can share useful info. Many people report being put off by business owners who only seem to focus on the sale. They wish the person would do more than just sell to them. Those who share useful info are seen as better company all the time. You may for one help them pick up a safe neighborhood by relying on your local contacts. You may also advice those selling on how best to show off their property. These are the ways through which you shall keep in touch without it being obvious what you are after. There is also a chance to discover more business opportunities from old clients when you keep them updated on new developments in the market.
You should also avoid thinking that silence is annoyance. People have other things to attend to that can make them forget they were to call you. This is something you need to consider each time something similar happens. Chances are they forgot. Send only a short and clear reminder.
You need to be prompt and consistent. When you are asked for more info about something, do not take too long in responding. Professionals are expected to be prompt in their replies. You need to also respond in the most professional language. If they pick up any disinterest from your response, you will not go far. You also need to be consistent with how you get in touch. It is not a good look to stay in touch often, then to stop doing so for long periods. There is a lot to be earned from an organized approach to how you stay in touch. You need to be part of their journey in a friendly manner You may for instance get into the habit of posting an email every week, a postcard every month, and seasonal greetings whenever they come up.
There are people you know how you can help as a way to boost your image. When you help others achieve something they needed to, you shall not look desperate in the same light. This applies to any person you come across in your line of business, whether it is a client, a prospective one, one from the past, or a referral. These are the connections that help boost that image you wanted. You can learn more on how to stay free of desperation.